Four Loko / Social Domination with T-Pain and The Fat Jewish
Engaging Millennials around any brand, let alone energy drinks, is no easy challenge. To cut through the noise, NOTICE created celebrity-driven content with T-Pain and Instagram/SnapChat sensation The Fat Jewish. Video, emotive photography, and animated gifs grabbed attention to create memorable branded dialogue with consumers around Spring Break.
Need something to do besides responsibilities? Procrastinate with Four Loko @TPAIN and @FATJEW from #SpringEscape https://t.co/b3x6cdNSJQ
— Four Loko (@fourloko) April 15, 2016