The Obama Foundation / Brand Storytelling

The Obama Foundation partners with NOTICE to develop digital strategy, content, and activation for what will become one of the most recognized nonpartisan charitable organizations in the world.

Crafting a digital strategy for one of the most important initiatives of our time is an honor and a challenge. It also means delivering a nonpartisan and socially-aware approach to a simple message: To inspire and empower citizens to change their world.

Our campaign focus on leaders who are already making an impact helps drive everyday citizens who are interested in becoming more involved, but don’t know where to start. In the coming years, the Foundation experiment in citizenship for the 21st century.