Luxury Launch / Boxster Popup Autocross Event Series
One day. One race team. One unforgettable experience. The new 718 Boxster demanded social content to match uncompromising power and design. NOTICE employed an array of rich content to make the buzz real and extend the campaign to the online world.
Porsche / Americas Millennial Push
Creating Millennial desire around an iconic sports car requires putting them in the driver's seat. NOTICE helped Millennials visualize themselves as part of the brand story through virtual driving experiences delivered directly into social newsfeeds, building brand engagement amongst an entirely new demographic and serving as the foundation for an award-winning digital campaign.