Macy's / Influencer Takeover
Making a holiday splash in social means mixing two parts debonaire with one part panache wrapped up in a very special celebrity influencer. Bulls first-round pick Denzel Valentine brought his A-game to social, working with the NOTICE team to create authentic, stylish menswear content that won big attention and opened wallets.
Short, authentic clips in addition to professionally shot and retouched imagery and video added to Macy's content library, providing the brand with platform native solutions for Facebook, Instagram, Pinterest, and more.
Special influencer appearances tied the campaign back to stores, ensuring that the conversation continued offline while producing authentic, fan-driven content.